The origins of Energizer Holdings trace back to a couple of inventors. In 1896, W.H. Lawrence created the first consumer battery to power home telephones. Two years later, Conrad Hubert, a Russian immigrant, used these batteries to power his electric hand torch – the first flashlight. In 1905, the two innovators got together to form what was then known as The American Ever Ready Company. Nearly a century later, in 2015, Energizer Holdings, Inc. "keeps going". Through it all there has been one constant: a continued emphasis on innovation – from the launch of the Energizer® Inductive Charger to the world’s first AA battery made with 4% recycled batteries – Energizer® EcoAdvanced™. ​​​​

For 2015, we’re introducing the world’s first AA battery made with recycled batteries – Energizer® EcoAdvanced®. Today, it contains 4% by total weight (which is nearly 10% of a key active ingredient) and is another step in our journey to bring performance and responsibility to the world. Energizer® EcoAdvanced® is another world's first from Energizer® – and our longest-lasting alkaline battery. Throughout the years, Energizer® has also led the industry in eliminating heavy metals from our batteries, while at the same time improving performance. During the 1990's, Energizer® removed Mercury and Cadmium from all household batteries (AAA, AA, C, D and 9V), introducing the first zero-added mercury AA battery commercially available. During the same time, we converted our hearing aid batteries from mercuric oxide to a zinc air form, eliminating 90% of the mercury. Today we produce hearing aid batteries with no added mercury. We also manufacture Energizer® Ultimate Lithium™ batteries, the world's longest-lasting AA and AAA batteries for high-tech devices. Not only do they last longer than ordinary alkaline batteries, they are significantly lighter than alkaline batteries. Or for batteries that you can recharge over and over again, we offer Energizer® Recharge® rechargeable batteries.